Building trust in UHC

“To make the enrollment process as accessible as possible, we developed a digital system,” explains Dr. Simon Noudji, Communications Lead for the National Technical Committee for UHC (NTU-UHC). “People can go to csu.minsante.cm or simply download the app CameroonHealthCoverage (CHC) on their mobile phone, enter their information, and instantly get proof of registration. While physical cards are issued later, proof of registration is all they need to access benefits.”
Despite the convenience of the system, convincing Cameroonians to enroll presented challenges. “There’s a deep-seated mistrust of free services; people often equate ‘free’ with low quality,” Dr. Noudji adds. “Effective communication was critical to overcoming this skepticism.”
With support from the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR), through the U.S. Agency for International Development (USAID), the Reaching Impact, Saturation, and Epidemic Control (RISE) Program, has played a critical role in supporting Cameroon’s UHC efforts. Led by Jhpiego and implemented in Cameroon by Management Sciences for Health, RISE works closely with local stakeholders to raise awareness and educate communities, particularly youth groups, about the program’s benefits.
Through communications activities, RISE not only highlighted that UHC services matched the quality of previously paid services but also strengthened the capacity for youth to advocate for their health priorities, including reproductive health.
To amplify its reach, the NTU-UHC team partnered with social media influencers and conducted phone campaigns to engage populations without internet access, ensuring that no one was left behind.
