Local Markets for Global Health Technologies: Lessons Learned from Advancing Six New Products
Local Markets for Global Health Technologies: Lessons Learned from Advancing Six New Products
Abstract
Key components to support local institutional and consumer markets are: supply chain, finance, clinical use, and consumer use. Key lessons learned: (1) Build supply and demand simultaneously. (2) Support a lead organization to drive the introduction process. (3) Plan for scale up from the start. (4) Profitability for the private sector is an absolute.
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